How Artificial Intelligence Predicts Your Perfect Makeup Shades in Seconds: trestique X Tangent Ai
What is AI?
Artificial Intelligence, often abbreviated as AI, is a technology that enables computers and machines to perform tasks that typically require human intelligence. It involves creating computer programs and systems that can think, learn, and make decisions on their own. AI processes information, recognizes patterns, and solves problems using algorithms and data. It can be found in commonly known voice assistants, such as Alexa (Amazon) and Siri (Apple), chat bots like Chat GPT, self-driving cars, and recommendation systems. Essentially, AI mimics human intelligence to make machines smart and capable of tasks like understanding speech, playing games, and making recommendations.
Why trestique decided to use AI (during pandemic)
In the midst of the COVID-19 pandemic, businesses across industries were compelled to rethink their strategies and adapt to the new normal. For trestique, a prominent e-commerce beauty brand, the answer lies in the innovative realm of artificial intelligence. The question was, how can they reach their audience and give them a streamlined shopping experience at the comfort of their homes?
Recognizing the growing demand for personalized experiences and the struggle of selecting flattering yet accurate shades when shopping online, trestique partnered with Tangent to introduce a Shade Match Quiz on its online store. This quiz, powered by cutting-edge AI technology, allows customers to share selfies, answer a few questions, and receive tailored product recommendations, revolutionizing the way they discovered beauty products.
During a time when in-person consultations were limited and traditional retail faced unprecedented challenges, this AI-driven approach provided a safe and interactive platform for trestique shoppers to explore the full product catalog while keeping them engaged by providing an accurate shade match for all products. The AI quiz didn't just bridge the gap; it created a bridge to the future of personalized beauty shopping.
"As an e-commerce-based makeup brand, we understand the challenges our visitors are experiencing with picking the right shades for themselves. Unlike a retail environment in which the customer can speak to a representative and swatch the product on their skin, on a digital platform the customer has a higher resistance. Our goal was to source an AI-based technology that would allow our users to make a decision with more confidence. We refer to this as "removing frictions" or "closing the gap" between Brick & Mortar (retail) and e-commerce environments for the user.
As part of this strategy, we decided to partner with Tangent to provide our customers with an effective tool that allows them to make confident decisions about their purchases in an effective and comfortable way." – Jack Bensason, Co-founder and CEO of trestique
The decision to embrace AI during the pandemic was a worthwhile investment, driven by trestique's commitment to meeting customer needs and enhancing their online shopping experience. By leveraging AI, the brand not only adapted but also thrived in a rapidly changing landscape, demonstrating the power of innovation and customer-centricity in challenging times.
What the selfie quiz is and how does it work?
Imagine you're shopping for makeup online but instead of clicking through endless pages to find what you need, you can take a quick selfie and voilà! Everything you need and the shade matches you long for are right there. Now, all you have to do is select the products you’d like to add to your cart. This Selfie Shade Match Quiz becomes the magic key to a personalized shopping experience!
Here's how it unfolds:
Take a selfie or upload a photo of yourself. It adds a fun and interactive element to your shopping journey, almost like taking a selfie with a friend.
Artificial Intelligence (AI) steps in and analyzes your selfie. It's like having a digital expert look at your photo and pick up on over 150 details about your face and hair.
AI gathers all sorts of valuable info from your selfie: your age range, skin type, skin tone, hair type, and more. It's impressive how much a simple selfie can reveal!
The data from your selfie is combined with any additional info you provide through a short questionnaire. The questions in the quiz are mainly provided to address your personal preferences – this allows us to better recommend your perfect product arsenal and preferences from the comfort of your own home, office, or even while you're traveling!
All this data crunching helps the platform recommend beauty products that suit you perfectly. It's like having a personal shopper who understands your unique needs and preferences.
Not only does it help with product suggestions, but it also personalizes your entire shopping experience. The website can show you options that match your style, making your visit feel customized just for you.
So, essentially, the selfie quiz is a cool, modern way of shopping that's all about making your experience easy, exciting, and tailor-made to fit you like a glove!
Success rate
With continuous improvements on the Selfie Shade Match platform, the accuracy rate has increased to about 80%.
Benefits for the user
Sharing your preferences with a brand in terms of products and finishes helps the brand understand you better, so they can suggest things you're truly interested in. Imagine a friend suggesting a movie you'd love – it's like that but with shopping! You get more personalized recommendations, better deals, and a shopping experience that's tailor-made just for you. It's like having your favorite store know you well and always ready to help you find what you want. To learn more about the power of Artificial Intelligence in the beauty industry, head on over to Tangent.